Sunday, June 5, 2016

The Marketing Character


This blog originally appeared on October 23, 2011.


When Jean-Paul Sartre described a life lived etre de mauvaise foi he was not speaking so much of dishonesty or destructiveness to others, but rather, a dishonesty to oneself. The bad faith examined by Sartre is the life lived in what Heidegger called fallenness. Heidegger described the person who has become lost in culture, buried so deeply in the layers of the social that the authentic self is concealed. Heidegger does not isolate the self from culture; however, he does describe authenticity as a remembering or awareness of the identification with culture. This is the soul of Sartre’s bad faith -a life completely forgotten in the isolated spectacle of the manufactured desire.